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  • Writer's picturePGAA Tax

7 Tips to Optimize LinkedIn for Job Seekers

Optimizing your LinkedIn profile can help you attract more attention from potential employers, recruiters, and business contacts. Skills lists, recommendations, endorsements, and engagement are the keys to getting found by your ideal opportunity.


1. Complete your profile (seems obvious, right?! But as recruiters, we've seen it all!)

Ensure your profile has a professional-looking photo, a compelling headline with your tax expertise, a summary highlighting your skills and experience, and a list of your education and work experience.


2. Skills! The relevant ones! Not the fluffy ones! And get them endorsed!

LinkedIn algorithms like endorsed skills. Ask co-workers, family, former employers, friends, your boss, etc., to "smash" that endorse button. The more you do it for others, the more they will do it for you too!


Please, for the love of landing a job, add skills from job descriptions that you would apply to, like:

  1. Federal, Domestic, State

  2. US-International Tax Compliance & Reporting

  3. Tax Modeling

  4. Process Automation

  5. Special Projects

  6. ASC 740

  7. FIN 48

  8. Current & deferred liability

  9. NOL tracking

  10. Tax credits

  11. Valuation allowances

  12. Corptax, OneSource, powerBI, excel, Alteryx, VantagePoint

  13. 10K/10Q

  14. IFRS tax footnote disclosures,

  15. tax MD&A

  16. FIN 18

  17. 10K/10Q and IFRS tax footnote disclosures, including tax MD&A

  18. Forms 1118, 5471, 8858

  19. Global and international tax

  20. Indirect tax

  21. M&A

  22. Sales & use

  23. SALT

  24. Compliance

  25. Provision

  26. (TCJA and FTC)

  27. IRS audits

  28. Sarbanes-Oxley Act

  29. Subpart F

  30. GILTI

  31. GAAP

  32. SEC Filings

  33. Wealth management, high net-worth

  34. Property tax

  35. Partnership tax

  36. VAT tax

A cautionary note on listing soft skills:

These are essential skills (like hugely crucial for retention and success!), but when it comes to getting found on LinkedIn, focus on listing hard skills and getting those endorsed. Non-technical skills are critical, but anyone can self-report these. We recommend asking co-workers or former employees to write recommendations highlighting your interpersonal, leadership, teamwork, and other non-technical skills because this approach is much more trustworthy.

  1. Time management

  2. Strong work ethic

  3. Team building

  4. Organized

  5. Teamwork

  6. Communication

  7. Dedication

  8. Action-oriented

  9. Strategic leadership

  10. Public speaking

  11. Non-violent communication

  12. Task-oriented

3. Showcase your achievements:

Use specific examples to highlight your accomplishments in your work experience section. Use numbers, percentages, and other metrics to demonstrate your impact in your previous roles. If you have published articles (for example, on The Tax Advisor), ensure you have a link to them in your profile.


4. Customize your URL:

Create a custom URL for your LinkedIn profile that includes your name. This will make it easier for people to find your profile when they search for you on LinkedIn or via search engines.


5. Get recommendations:

As I mentioned before, this is a great place to add credibility and legitimacy to your skills and experience shared on your online resume. Ask former colleagues, managers, and other professional contacts to provide recommendations for you on LinkedIn.


6. Engage with others:

Share relevant content, participate in group discussions, and engage with others on LinkedIn to build your network and establish yourself as an expert in tax.


7. Keep your profile up to date:

Regularly update your profile with new experiences, skills, and achievements to accurately reflect your current professional status.


You've Got This! Let us know how we can help!

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